Graphic Design in Kallang

Use a marketplace (Fiverr, 99designs) for a fast, cheap one-off where brand consistency doesn't matter much. Hire a freelancer for a defined project with a real conversation about your brand. Pay agency rates when you need strategy, multiple assets and accountability under one roof. Most small businesses start freelance and stay there.

You should — insist the contract transfers copyright on final payment and that you receive the editable source files (AI, PSD, Figma), not just flattened JPEGs. Font licensing can be separate. Designer-retained source files are the most common lock-in trap: without them, every future edit routes back through the original designer.

Two to three revision rounds per deliverable is the industry standard, stated in the brief or contract. 'Unlimited revisions' sounds generous but signals weak process and projects that stall. Consolidate all your feedback into each round rather than drip-feeding, and you'll get a better result faster.

A logo is one mark; a brand identity is the whole system — logo variations, colour palette, typography, and usage guidelines that keep everything consistent. If you only ever need one graphic, buy a logo. If you'll produce ongoing materials, the identity package pays for itself by keeping every future asset on-brand.

An itemized quote lists: the specific deliverables and formats, number of initial concepts, revision rounds, copyright/source-file handover, and any stock-asset or font-licensing costs. Vague 'design work' quotes with one number are impossible to compare and hide scope disputes.

Fixed price for a defined deliverable (a logo, a brochure) protects both sides; hourly suits open-ended or ongoing work. Standard structure is a 30-50% deposit with the balance on delivery — never pay 100% up front for creative work you haven't seen.

Freelancers typically charge SGD 40-130/hr, with logos commonly SGD 500-3,000 and brand-identity packages SGD 2,500-10,000+. Studios sit at the top for full brand systems.