Web Design in Serangoon New Town

Three price bands exist everywhere: DIY builders (Wix, Squarespace) at a monthly subscription, freelancers for custom small-business sites at a mid four-figure project price, and agencies at 2-4x freelancer rates with more process. The biggest cost driver is page count and custom functionality, not visual polish.

Distinguish two things: technical SEO basics (clean structure, fast loading, meta tags, sitemap, mobile-friendliness) should be included in any competent build. Ongoing SEO — content, keywords, link building — is a separate monthly service. A designer bundling 'SEO' vaguely into one price is worth interrogating.

If you take fewer than a handful of orders a week, a brochure site with a contact/order form or a payment link costs half as much and launches faster. Move to full e-commerce (cart, inventory, shipping rules) when order volume makes manual handling the bottleneck.

Domain renewal (a small annual fee), hosting (from a few dollars monthly for a brochure site), and optional maintenance. Maintenance retainers typically run 5-10% of the build cost per year and cover updates, backups and small edits. A static brochure site can genuinely run for years with near-zero maintenance.

Use a builder if your budget is minimal and your needs are a brochure plus contact form. Hire a freelancer for a custom site with some business logic. Pay agency rates when you need strategy, copywriting, SEO and design under one contract with accountability. Many small businesses outgrow a builder in year one — budget for that path.

Freelancers charge roughly SGD 50-150/hr; 5-page corporate sites commonly run SGD 2,000-9,000 and e-commerce from SGD 5,000. PSG support can halve the net cost for eligible SMEs using approved vendors and packages.

Eligible SMEs (registered and operating in Singapore, ≥30% local shareholding) choose a pre-approved solution from a listed vendor, apply on Business Grants Portal before paying, and claim up to 50% support after deployment. The vendor and package must both be on the approved list — check before signing anything.