Web Design in London

Usually not — most quotes assume you supply finished text and images. Professional copywriting and a photo shoot are typically separate line items that can add 20-50% to a project. Stock photos and designer-polished draft text are the common middle ground; agree this explicitly before signing.

A proper quote itemizes: number of pages, responsive/mobile behavior, number of revision rounds (2-3 is standard), CMS setup, basic on-page SEO (titles, metas, sitemap), browser testing, and what happens to hosting and domain after handover. If a quote is one line with one number, ask for the breakdown.

If you take fewer than a handful of orders a week, a brochure site with a contact/order form or a payment link costs half as much and launches faster. Move to full e-commerce (cart, inventory, shipping rules) when order volume makes manual handling the bottleneck.

Morally yes, legally increasingly so — several markets now enforce accessibility standards (WCAG) for business websites, and lawsuits and fines are real in some countries. Practically: proper headings, alt text, keyboard navigation and color contrast cost little at build time and a lot to retrofit. Ask your designer to build to WCAG 2.1 AA.

Fixed price for a defined scope (a 5-page site with listed features) protects both sides; hourly suits ongoing work and vague scopes. Standard payment structure is 30-50% deposit, remainder on launch — never pay 100% up front, and be wary of anyone who asks.

Freelancers typically charge £800-3,000 for a straightforward 4-5 page site, with most landing around £1,200-2,000. Regional agencies commonly quote £3,000-6,000 for comparable scope with strategy and copy support.

A privacy policy and cookie notice (UK GDPR/PECR), and if you sell online, terms reflecting the Consumer Contracts Regulations — including the 14-day cancellation right for most distance sales. Limited companies must also display the registered company name, number and office address.