Graphic Design in Paignton

There are three tiers everywhere: crowdsourced/marketplace design at the low end, freelance designers in the middle, and studios/agencies at the top. Price tracks the deliverable, the designer's experience, and how many concepts and revision rounds you get — a $50 logo and a $2,000 logo are buying very different processes and rights.

You should — insist the contract transfers copyright on final payment and that you receive the editable source files (AI, PSD, Figma), not just flattened JPEGs. Font licensing can be separate. Designer-retained source files are the most common lock-in trap: without them, every future edit routes back through the original designer.

A logo is one mark; a brand identity is the whole system — logo variations, colour palette, typography, and usage guidelines that keep everything consistent. If you only ever need one graphic, buy a logo. If you'll produce ongoing materials, the identity package pays for itself by keeping every future asset on-brand.

Fixed price for a defined deliverable (a logo, a brochure) protects both sides; hourly suits open-ended or ongoing work. Standard structure is a 30-50% deposit with the balance on delivery — never pay 100% up front for creative work you haven't seen.

No contract, no source files or copyright transfer, a portfolio of only personal/spec work with no real clients, 'unlimited revisions' with no defined scope, 100% up-front payment, and using stock or AI-generated art passed off as bespoke without disclosure. Recycled or lightly-edited template work sold as custom is another warning sign.

Freelancers typically charge £25-90/hr, with logos commonly £250-1,500 and brand-identity packages £1,500-6,000+. London studios sit above regional freelancers for comparable scope.