Graphic Design in Villasis

A logo is one mark; a brand identity is the whole system — logo variations, colour palette, typography, and usage guidelines that keep everything consistent. If you only ever need one graphic, buy a logo. If you'll produce ongoing materials, the identity package pays for itself by keeping every future asset on-brand.

Two to three revision rounds per deliverable is the industry standard, stated in the brief or contract. 'Unlimited revisions' sounds generous but signals weak process and projects that stall. Consolidate all your feedback into each round rather than drip-feeding, and you'll get a better result faster.

You should — insist the contract transfers copyright on final payment and that you receive the editable source files (AI, PSD, Figma), not just flattened JPEGs. Font licensing can be separate. Designer-retained source files are the most common lock-in trap: without them, every future edit routes back through the original designer.

Use a marketplace (Fiverr, 99designs) for a fast, cheap one-off where brand consistency doesn't matter much. Hire a freelancer for a defined project with a real conversation about your brand. Pay agency rates when you need strategy, multiple assets and accountability under one roof. Most small businesses start freelance and stay there.

There are three tiers everywhere: crowdsourced/marketplace design at the low end, freelance designers in the middle, and studios/agencies at the top. Price tracks the deliverable, the designer's experience, and how many concepts and revision rounds you get — a $50 logo and a $2,000 logo are buying very different processes and rights.

No contract, no source files or copyright transfer, a portfolio of only personal/spec work with no real clients, 'unlimited revisions' with no defined scope, 100% up-front payment, and using stock or AI-generated art passed off as bespoke without disclosure. Recycled or lightly-edited template work sold as custom is another warning sign.

Local freelancers typically charge PHP 400-1,800/hr, with logos commonly PHP 3,000-20,000 and brand-identity packages PHP 20,000-100,000+. Designers who mainly serve overseas clients quote at the upper end.